Direct Marketing

How does a new business get it's foot through the market door?

I have no idea, but I kicked off the marketing campaign for Shavedlegs with a flapjack give away. They went down very well even if I say so myself. But then what cyclist turns down a flapjack after a training ride!

The best element for me was meeting so many people, the flapjacks provided the ideal catalyst to a conversation, either about the shop or cycling in general. They was a diverse mix of riders, I only wish we'd all integrate a little more. I would like to have introduced a few groups to each other, perhaps next time.